July 2023 -- The Industry Trend of Underwear & Loungewear
August 02, 2023

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News in July

Victoria's Secret Presents Its First Collaboration with a Chinese Designer

Victoria's Secret x RUI-built collaboration has not only brought together the creativity of designer Rui Zhou but also tapped into the power of Sports Bra Wholesale. As part of this partnership, Sports Bra Wholesale plays a crucial role in ensuring that the collection is accessible to a wider audience. By leveraging the wholesale distribution model, Victoria's Secret x RUI-built can offer high-quality sports bras at more affordable prices, making them accessible to fitness enthusiasts and fashion-forward individuals alike. This collaboration not only showcases the innovative designs and craftsmanship of Rui Zhou but also highlights the importance of comfortable and supportive sports bras in empowering individuals to confidently express themselves through fashion. With Sports Bra Wholesale, this collaboration can reach a broader market and cater to the growing demand for stylish and functional sports bras. By encouraging people to dare to say love, both Victoria's Secret and Rui Zhou are promoting a message of self-expression and inclusivity, inspiring individuals to embrace their unique beauty and confidently express their love through their clothing choices. Through the visual presentations and online and offline creative experiences, this collaboration aims to create a platform for individuals to showcase their own beauty and celebrate their individuality. Overall, the Victoria's Secret x RUI-built collaboration, with the support of Sports Bra Wholesale, not only brings together fashion and fitness but also encourages individuals to embrace their true selves and fearlessly express their love through fashion.

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News in July

Barbie Aesthetic

Barbie aesthetics is an aesthetic that emphasizes extreme femininity with a core focus on wearing pink-themed outfits. Barbie's designs make the wearer glamorous and sparkling, filled with girlishness and a sense of happiness. Various brands have launched Barbie-style lingerie/homewear, emphasizing unique designs and exquisite details, using a variety of bright colors and luxurious textures. Through smooth and lightweight lines, the clothing highlights the beautiful curves and extreme sexiness of women.

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News in July

Calvin Klein Invites Female Soccer Star to Shoot Campaign

Before the Women's World Cup kicked off, Calvin Klein invited several female football stars to shoot a lingerie campaign. The photo shoot was conducted by New York photographer Brianna Capozzi and the theme of the photography was "athleticism, strength, and vulnerability." The female football players who participated in the shoot were Morgan from the United States, Kelly from Britain, Mana Iwabuchi from Japan, Kenza Dali from France, and Mary Fowler from Australia.


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New Release

LACOSTE Launches a Comfortable Underwear Line

LACOSTE has launched a series of new women's underwear, continuing the brand's 90-year sports tradition. The series features 50 new styles and cuts, with each piece featuring the brand's iconic crocodile logo and a vintage elastic band, paying homage to the brand's aesthetic genes. The new underwear collection is divided into four unique capsule series: "Classic," "Brand," "Essential," and "Signature," each with its own unique design.
From wire-free bras to jogging pants and pajama sets, the new collection offers styles for various occasions, with classic black, white, gray, and pink as the main color tones. Made of high-quality cotton fabric, the collection overall embodies a "remarkably soft" texture, continuing its selling point of outstanding quality.


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