Basketball, football, and other traditional team sports not only have a global audience and multimedia coverage, but have also undergone digital transformation, team branding promotion, and the rise of fan culture. Today, with the emergence of esports as a new team sport, team-based competitive sports have a wider global audience. This trend has collectively driven the development and influence of sports team apparel and athletic sportswear in the market. Team sportswear is worn in various settings, from the field on match days to daily streetwear, showcasing its unique charm. This article will delve into the ways of dressing in team sports and recommend appropriate dressing scenes, providing inspiration for the development of team sportswear and highlighting key items and details. As an athletic wear wholesale following the trend, we also design a variety of team sportswear for you to choose from.
Team sports have flourished in recent years and received great attention. With sports such as football, basketball, e-sports, and badminton that require teamwork, the significance and influence of team sports cannot be ignored. The recent inclusion of e-sports as an official competition event in the Asian Games signifies the rise of team sports. In the 2023 Hangzhou Asian Games, e-sports will officially become a competition event for the first time, and it will continue to be one of the official events in the 2026 Asian Games, attracting great attention from young people. Team sports are not limited to the competition on the field. The coordination and tactical strategies off the field are equally important. Their attire has become the focus of attention, whether it's the outfits worn during the matches or the uniforms worn for entry. These directly impact the personal and team image. The players' attire not only conveys their individual style but also reflects team cohesion and a spirit of cooperation. The choice of attire plays a crucial role in brand fashion, promotional effects, and image display.
1: On September 20, 2022, the global esports club Gen.G and international sports brand PUMA announced an extension of their global partnership for several years and the launch of their second global lifestyle series. 2: As a pioneer in the clothing industry entering the esports field, PUMA has been exploring various possibilities of esports marketing, using esports as a medium to connect with Generation Z young people and collaborating with multiple esports teams, undoubtedly showing the entire clothing industry the potential opportunities of esports marketing.
Li Ning brand has become the strategic partner of the League of Legends Pro League, the official sports category partner of the League of Legends Pro League, and the official authorized merchant of the League of Legends sportswear category. Over the next four years, the two parties will jointly promote the development of the professional League of Legends esports through four strategic approaches: sports operation, product localization, IP interaction, and diversified user experience.
On the field, emphasis is placed on comfort and coordination in attire. The team's logo and insignia often appear on jerseys or clothing. It can be the team's name, numerical code, crest, slogan, and so on. The use of logos and insignia effectively showcases the team's identity and brand image. The clothing's colors and designs should be coordinated with teammates to create an overall visual effect. Functional fabrics are prioritized, being lightweight, moisture-wicking, and keeping the body dry to provide the comfort that athletes need.
Blockcore style, represented by various sports jerseys, is definitely one of the hottest trends in recent years. The jerseys can be from sports like basketball, football, etc., and can be paired with casual pants, jackets, and other fashionable items with sports elements. For women, they can be paired with skirts or used as layering pieces with other items to create a layered and casual sports-inspired look. Off-court fashion can also start with basic pieces such as jeans, shirts, t-shirts, etc. These basic items can be mixed and matched with other fashionable pieces to create a variety of outfit combinations.
The dressing for day-to-night training should pay attention to the balance of breathability, moisture-wicking, and warmth. Choose materials wisely and layer appropriately to adapt to different climates and exercise intensities. Remember to make reasonable adjustments based on weather conditions and personal preferences, such as using mesh or quick-drying materials. Through layering, clothing can be flexibly adjusted according to exercise intensity and temperature changes. For example, wearing a thin jacket or a detachable outer layer allows for adding or removing clothing layers as needed.
The badge logo is one of the important elements in the design of jerseys and T-shirts. Designers need to pay attention to choosing a badge logo that is representative, easily recognizable, and unique, and cleverly integrate it into the design of the jerseys and T-shirts, or add it to the jersey's number or slogan to enhance the uniqueness and attractiveness of the jerseys and T-shirts.
Using seamless knitting technology ensures the comfort and breathability of the jacket, while enhancing overall quality. Considering the special needs of comprehensive training, the design details should meet the requirements of activities, focusing on the functionality and durability of the jacket. Pay attention to the structural stitching to add a sense of layering and visual effects to the jacket.
When designing shorts, it is important to focus on a lightweight design for the waist, using lightweight materials to make the waist area more lightweight, thus improving comfort and fit when wearing them. Texture can be added by using textured fabrics or employing texture processing techniques, adding visual richness and interest to the shorts. Breathability of the shorts is also taken into consideration, using mesh fabrics or breathable hole designs in appropriate areas to provide good ventilation and breathability.
Focus on the lightweight design of the jacket, using lightweight and soft fabrics to reduce load and provide a more comfortable wearing experience. Decorative details such as stitched edges and pick lines are used on the edges or details of the jacket to highlight its clean lines and precision, creating a sporty feel.
For the design of multiple emblems or letter logos, it can be considered to arrange them in a multiple chapter layout to create a more visually appealing and artistic effect. For letter logos, the design of the font is crucial. Choosing the appropriate font style, size, and thickness can enhance the overall aesthetic and uniqueness of the logo. Consider using woven labels or embroidered patches to increase brand recognition and exclusivity.
Pay attention to the collar's cutting and detail processing, so that it is coordinated with the overall design and has uniqueness. For example, add decorative details, buttons, zippers, etc., to add personalized elements to the collar. Consider using a button placket to allow the collar to be fully or partially opened, providing more convenience for wearing and taking off. The ribbed detail processing of the V-neck is used to increase the texture and layering of the collar.
On - frield competiti on
On the field, emphasis is placed on comfort and coordination in terms of clothing. The team's logo and insignia are usually displayed on the team uniforms or clothing. It can be the team's name, numerical code, emblem, slogan, and so on. The use of logos and insignia can effectively showcase the team's identity and brand image. The clothing color and design should coordinate with the teammates, creating a cohesive visual effect. Functional fabrics that are lightweight, moisture-wicking, and keep the body dry should be prioritized to provide the athletes with the desired comfort.
Off - Court Fashion
Jerseys can be for sports such as basketball, football, etc., paired with casual pants, jackets, and other trendy items with elements of sports. Girls can also match with dresses, or use jerseys as innerwear to create a Blockcore style and layer with other items. Off-court outfits can start with basic items such as jeans, shirts, t-shirts, etc. These basic items can be mixed and matched with other trendy items to create a variety of dressing combinations.
24/7 training
The attire for all-day training should focus on breathability and moisture-wicking. Choose materials wisely and layer appropriately to meet the needs of different weather conditions and exercise intensities. Remember to make reasonable adjustments based on the weather and personal preferences, such as using mesh or quick-drying materials and adjusting clothing layers flexibly according to exercise intensity and temperature changes. For example, you can wear a lightweight jacket or a detachable outer layer and add or remove clothing layers as needed.
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