August 2023 -- The Industry Insight of Sportswear
September 26, 2023

My Travel Diary

After a long summer vacation road trip, passing through a rich variety of terrains and landscapes: lakes, grasslands, deserts, snow-capped mountains, and more... The northwest region has every type of terrain and landscape except for the ocean, making it one of the preferred routes for long-distance travel within the country. It can be said to be one of the hottest travel topics during the summer vacation, with various platforms focusing on the northwest for operation and promotion before and after the summer vacation. According to POP's trend forecast released in 21, taking inspiration from the style of traveling along the northwest, it is catering to the current popular outdoor lifestyle. Custom leggings manufacturers have embraced this trend, offering a wide range of designs and patterns inspired by the natural beauty and ruggedness of the northwest. From mountain motifs to desert-inspired prints, these custom leggings allow travelers to showcase their love for adventure and nature while staying comfortable and stylish on their journeys.

Asian Games

The 19th Asian Games in Hangzhou, also known as the "Hangzhou 2022 Asian Games," is China's third hosting of the highest-level international comprehensive sports event in Asia. On July 19, 2022, the Olympic Council of Asia announced that the 19th Asian Games originally scheduled for September 10 to 25, 2022, will be held from September 23 to October 8, 2023. The event name and logo remain unchanged. The Hangzhou Asian Games include 40 major competitions, consisting of 31 Olympic events, 9 non-Olympic events, and the addition of two new competitions: electronic sports and breakdancing.

Sports Charm

With the arrival of the Hangzhou Asian Games, competitive sports and the spirit of sports have once again received attention. Electronic sports, which have been approved as new sports events for the Hangzhou Asian Games, have also attracted much attention. Sports team uniforms, competition uniforms, and sports apparel are expected to be discussed again. 

Outdoor Commuting

As the popularity of Gorpcore style continues to rise, outdoor products are constantly infiltrating the city. The combination of a windbreaker and a shirt has become a new fashion preference for the urban middle class. In addition, brands such as Vailance and DESCENTE ALLTERRAIN have already started expanding their urban business series based on high-performance outdoor products. 

Colorful Windbreaker

Young London customizer/designer Lorenzo G Federici excels at pushing the boundaries of rainbow rendering and color combinations, and he applies his signature touch to the redesigned Arc'teryx collection to stunning effect. Additionally, brands like And Wander have also emphasized printed windbreakers this year.

Versatile Outdoor Vest

Cross-country vests are no longer exclusive to sports but have become the hottest fashionable item this season. In addition to being worn for running, cross-country vests can frequently be seen on the runway in the past two seasons, whether paired with trendy workwear or soft, comfortable knits, they complement each other well, making them the new favorite in the mix-and-match world. Apart from running vests, outdoor workwear vests and fishing vests are also worth paying attention to.

80's Retro

80s classic retro colors, combined with loose cuts and simple designs, achieve both comfort and a touch of nostalgic charm. The rich and deep tones are perfect for classic foundational silhouettes, mixed color combinations between different categories, or highlighted accents of contrasting colors.

La Sportiva x Janji

La Sportiva, an outdoor footwear brand, has collaborated with the American sportswear brand Janji to launch a performance-oriented limited-edition capsule collection called "Gateway of the World". The collection includes a set of 10 items, including trail running shoes, sportswear, and accessories. Each piece is immersed in a multi-colored stripe pattern, forming a wave-like design, with a vibrant color palette featuring bright orange, forest green, blue, light green, and pale yellow.

HYKE x The North Face

HYKE and The North Face collaborated on a capsule collection introduced at the 2024 Spring/Summer fashion show. The latest collection focuses on lightweight and futuristic styles, emphasizing high performance and outdoor inspiration. It combines HYKE's minimalist design language with The North Face's classic materials, featuring a range of garments including the best Polo style shirts, waterproof jackets, hats, long-sleeve tops, and pants.

Adidas x Y-3

Y-3's Adizero Running apparel series returns with its second wave. Yohji Yamamoto offers a disruptive design in expressing the art of running, characterized by the collision of avant-garde aesthetics and progressive sportswear. It delivers the rebellious spirit of the iconic designer to runners around the world.

GOLDWIN

Goldwin23 autumn and winter collection is now released, aiming to blur the boundaries between sportswear, skiing, outdoor gear, and lifestyle clothing. The collection features items that can be worn both in the mountains and on the streets. Performance and practicality remain the pillars of success for Japanese outerwear brand Goldwin. The collection includes a GORE-TEX WINDSTOPPER nylon jacket, GORE-TEX 3L work pants, and Fine Wale corduroy pants, among others.

Gramicci

American mountaineering clothing brand Gramicci has officially launched a brand new 2023 autumn-winter collection designed specifically for urban commuters and mountain enthusiasts. This collection prioritizes comfort and draws inspiration from mountaineering apparel, combining lightweight materials and technology to create weather-resistant garments that also provide waterproof and windproof functionality. The base layer and mid-layer outerwear are made with breathable and insulating Polartec fabric, effectively achieving warmth retention.

F/CE

Every season, the Japanese design brand F/CE. (representing "Function, Culture, and Exploration") selects a country as the source for its garments. For the 2023 autumn/winter collection, this utilitarian brand sets its sights on Denmark, studying its original design culture to produce a series suitable for a "functional and democratic" way of life. Denmark's design philosophy is rooted in tradition and identity, with a particular focus on durability, practicality, and sustainability.

The North Face Urban Exploration

The North Face Urban Exploration 2023 Autumn/Winter Free Expansion RE:EXPLORATION "Urban Rethink" theme integrates classic outdoor elements into urban and sleek silhouettes, enriching adjustable designs for an easy farewell to dullness. The North Face Urban Exploration September new arrivals follow the Devil In Details "Details First" monthly concept, refreshing a minimalist style with practicality

BEAMS GOLF

Japanese fashion brand and retailer BEAMS has been involved in the golf industry in recent years, offering alternative clothing choices for golfers who want to stand out from traditional players. This season, BEAMS GOLF introduces two sub-collections: Molto Inglese and Alternative Golf in San Francisco. These two distinct aesthetic styles feature trendy collegiate fashion on one hand, and on the other hand, showcase sportiness and practicality.

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